Fuso celebrating 50th Anniversary of Canter
The first generation of the FUSO Canter light-duty truck came onto the market in March 1963 in Japan. 50 years and eight generations later, MFTBC is proud to celebrate the truck as a bestseller, with global sales of 3,700,000 units sold since its original market launch in its home market of Japan.
For 50 years, the Canter light-duty truck has continually delivered on FUSO’s promise of ALL FOR YOU to our customers. This has made the Canter a big success story. Canter has proven itself over the last 50 years to be a very reliable and capable light-duty truck, not just in its home country of Japan, but around the globe. The Canter has played and continues to play a critical role in ongoing success of MFTBC as a company. In many countries, it is the Canter that customers know us by and on what the strength and reputation of the FUSO brand is based.Dr. Albert Kirchmann, Head of Daimler Trucks Asia and MFTBC President & CEO
In Australia, Canter enjoys a long tradition where it has been sold for 40 years. Canter cemented its place in Australia as a household name when it was the first Japanese truck company to introduce a wide cab over truck in 1978. The model was launched using the very novel and memorable “not so squeezy” TV commercial, which used Sumo wrestlers to promote Canters’ superior interior space. Today, the Sumo and “not so squeezy” catch phase are still synonymous with the FUSO brand and Canter still remains a popular choice with light-duty truck operators.